User-generated content (UGC) is content created by fans, consumers or users that brands repurpose for their feed. When consumers create content showcasing your products, they’re essentially giving you social proof and testimonials.
UGC has opened the doors for brands to reach a wider audience as people enjoy being part of a community. Also, UGC shows real-life uses of your products or services, which makes your followers more willing to try them.
To learn more about how to start conversations on AncientMedia, Check out our Website guide to marketing your business on AncientMedia — and measuring your results.
